Virat Kohli and Deepika Padukone become the most valuable celebs in India

The TVC industry in India is a huge affair, with millions being spent behind the smallest of projects. According to a report formulated by Duff and Phelps, cricketer Virat Kohli and actor Deepika Padukone are the personalities with the highest brand value in India.

Virat Kohli is valued at USD 179.1 million, whereas Deepika is worth USD 102.5 million.