Sushmita dazzles at glamorous TRESemmé launch

Sushmita Sen, the first Indian and only Bangalee-lineage woman to be crowned Miss Universe (in 1994) lit up the Hall of Fame of the Bangabandhu International Convention Centre, at Unilever launched a new brand of shampoo, TRESemmé. She was the showstopper of the fashion show marking the launch, which also featured live musical performances.

With her charming smile and clearly-pronounced Bangla, Sushmita expressed how she cherishes the love she is showered by from her fans in Bangladesh, was in exuberant praise of the musical performance and especially the models and the designers of the fashion show, and even recited a portion from a Rabindranath Tagore poetry. Surprisingly thunderous round of applause echoed the hall-room, from the not-too-big audience in attendance.

The event, however, began with a beautiful acoustic set presented by Nemesis, who opened with U2's “One” and went on to perform “Yellow” (Coldplay), “Wonderwall” (Oasis), “Fields of Gold” (Sting), “Use Somebody” (Kings of Leon) and “With or Without You” (U2). Javed Akhtar, brand building manager of Unilever, then launched TRESemmé, the shampoo brand with the tagline “Used by Professionals”. A fashion show followed, which was split in two parts with a performance by Elita and Friends in the middle, singing “She Will Be Loved” (Maroon 5), “Lady” (Modjo) and “Rolling in the Deep” (Adele).

The fashion show was themed on the four seasons – Summer, Autumn, Winter and Spring. For the sets, models dressed in stylish monochrome outfits (white, gold, black and red respectively) walked the ramp, with a lot of attention of the look given to the hairstyling. Bidya Sinha Mim, Sadia Islam Mou and Mehzabien Chowdhury were the showstoppers for the first three sets, before Sushmita came on stage in a gorgeous red gown at the very end.