Ekram Kabir

Wearing white clothes in the heat provides comfort and white umbrellas can protect the traffic police from sunlight. Why, then, would painting the roofs of buildings white not provide similar benefits?

Email communications are like oxygen in today's corporate governance and business promotions.

Many companies are quite serious about communicating wellness-related information to co-workers. They have realised that a healthy workforce is crucial for sustainable productivity and want to become humane institutions.

Introducing a “Meatless Sunday” in the office cafeteria or a “Feedback Thursday” on the office intranet does not require a super-thinker. A recently graduated management trainee can think of such simple innovations.

Remember a Bangladeshi aircraft crash in Nepal and the Rana Plaza collapse? In both incidents, the authorities had to respond to the society communicating on their behalf. The aircraft company, as observed, seemed reactive, but the apparel exporters, seen in the media, were quite proactive.

Any company will provide excellent service to its business if the senior management team receives media relations coaching from professional trainers. Learning this skill and knowing the media could be practical tools for sustainable reputation management and growth. So, the CXOs require more knowledge.

One of the primary tasks of the internal communication function of a company is to inform co-workers about the organisation. It tells the people about its significant decisions, achievements and values on a business-as-usual basis. Almost all large businesses have mechanisms to ensure co-workers are well-informed about the company’s vision, mission and strategies.