Strategic marketing in US elections
As intra party feud picks up steam in the USA, surprises rein the election theatre in any and every possible way. Yet the projection,
8 February 2016, 18:00 PM
Cricket's marketing apparatus
Gone are the days of cricketers donning flannels or sipping light liquor in tiresome evenings. Convention, tradition and do-good
20 April 2015, 18:00 PM
Open, troubled skies!
AS a new CEO just assumed office in Biman, it's deja vu all over again at a time when the airline industry is still suffering from an acute lack of direction.
7 April 2015, 18:00 PM