Enterprise of the year

By Staff Correspondent
12 December 2020, 18:00 PM
UPDATED 13 December 2020, 04:12 AM
Snowtex began its journey in 1998 as an accessories and trims supplier for local garment manufacturers and soon after a buying house connecting buyers and retailers to manufacturers.

Snowtex began its journey in 1998 as an accessories and trims supplier for local garment manufacturers and soon after a buying house connecting buyers and retailers to manufacturers.

A few successful years past exporting garments to the US and Canada, it accepted American brand Berne Apparel as a partner to establish its first factory, Snowtex Apparels, in 2004.

To cater to an increasing number of work orders, Snowtex in a joint venture with Berne set up another factory, Cut N Sew Ltd, in 2009.

It then adopted modern, green and sustainable manufacturing concepts in founding Snowtex Outerwear in 2014 and Snowtex Sportswear in 2019.

The readymade woven garment maker now has a yearly turnover of $250 million and employs more than 16,000 people.

Its products range from a variety of jackets, purpose-based wear, vests, overalls, coveralls, and bottoms.

The company lists some 50 countries as export destination and top buyers such as Berne Apparel, Decathlon, Columbia Sportswear Company, VF Corporation and BESTSELLER.

Dedicated to the task is 11.50 lakh square-feet production floor sitting on over 20 acres of land in Dhamrai currently making use of 11,000 machines in 180 production lines.

A 2D and 3D computer-aided design (CAD) section collaborates in cutting, printing, embroidery, welting, sewing, and finishing, all designed with technologically advanced machineries.

Apart from a sample section, an inventory system runs an organised warehouse of nearly 2 lakh square feet.

To ensure shipments make it out smooth, the company has its own inspection, clearing and forwarding (C&F) firm and logistics support.

Snowtex made its foray into the local market in 2018 with SaRa Lifestyle. With a 100 per cent annual growth, it now has five outlets and plans another five by 2021.

Snowtex Outerwear has attained a LEED (Leadership in Energy and Environmental Design) certification as a "Green Factory" from the US Green Building Council.