Délifrance offers discounts to Prime Bank employees and customers

Prime Bank PLC has entered into a strategic partnership agreement with Les Bleus Limited (Délifrance), which specialises in developing new restaurant and café brands in Bangladesh, to offer dining and gifting discounts for its employees and customers.

Tamanna Quadry, executive vice-president and head of priority and women banking at Prime Bank PLC, and Md Khurshid Alam, country manager of Les Bleus Limited (Délifrance), signed the agreement at the bank's corporate office in Dhaka recently, according to a press release.

Under the partnership, Prime Bank cardholders will enjoy a 15 percent discount at all Délifrance cafés on dine-in and takeaway orders across the country throughout the year.

Through this collaboration, Prime Bank aims to strengthen its commitment to offering lifestyle-driven privileges and benefits that enhance the overall customer experience, the release added.

Takiyan Chowdhury, senior vice-president and head of consumer banking at the bank, was also present at the signing ceremony, along with other senior officials from both organisations.