EBL honoured by Superbrands for 3rd time
Eastern Bank PLC (EBL) has been recognised as one of Bangladesh's most trusted and influential brands, receiving the Superbrands status for the third time.
The award was announced on September 20 at a gala ceremony hosted by Superbrands Bangladesh at Hotel Le Méridien in Dhaka. Winners were selected through a rigorous evaluation by a brand council comprising industry experts and marketing professionals, according to a press release.
For all latest news, follow The Daily Star's Google News channel. EBL was chosen for its strong consumer trust, consistent service excellence, corporate governance, and commitment to innovation. The recognition reflects the bank's focus on delivering superior customer experiences and maintaining its leadership position in the country's financial sector.
"Being named a Superbrand for the third time is more than just recognition—it reflects the trust our customers place in us and the passion our people bring to everything we do," said Ali Reza Iftekhar, managing director and CEO of EBL. "This honour belongs to every member of Team EBL and to our valued stakeholders who inspire us to raise the bar every single day."
This is the third time EBL has earned the Superbrands accolade, after earlier recognitions in 2009–2011 and 2018–2020. With the latest award, the bank joins an elite group of 49 distinguished brands shaping Bangladesh's corporate landscape.