PBIL, Zaytoon launch rural investment awareness through ‘Uthan Boithok’

Prime Bank Investment PLC (PBIL), in collaboration with Zaytoon Business Solutions, has launched a community-based investment awareness programme, locally known as an "Uthan Boithok", in Sirajdikhan, Munshiganj.

The initiative, part of a strategic alliance formed between PBIL and Zaytoon in February 2025, aims to promote financial inclusion by equipping rural households with practical knowledge on safe and sustainable investment opportunities in Bangladesh's capital market.

More than 100 participants from local communities joined the session, which focused on financial literacy, responsible investment, and fraud prevention, according to a press release.

"Capital market access should not be limited to urban elites—it must reach every corner of the country," said Syed M Omar Tayub, managing director and CEO of PBIL. "Through this initiative, we are empowering rural communities with the knowledge, tools, and trust needed to begin their investment journey. Small savings can become the foundation of financial security, family wellbeing, and national development."

Arfan Ali, chairman of Zaytoon Business Solutions, added: "Financial inclusion in rural Bangladesh will remain incomplete without bridging the gap between technology, awareness, and investment access. Our alliance with PBIL is designed to empower rural communities to take charge of their financial future and participate in the nation's progress."

Participants were introduced to PBIL's bank-managed investment schemes in simple terms and learned how to convert modest savings into productive investments, manage risks, and plan for long-term needs such as children's education and household security.

The Sirajdikhan session marks the first in a series of similar programmes to be held across rural Bangladesh, reflecting PBIL and Zaytoon's commitment to inclusive growth, investor protection, and wider participation in the capital market.