Lay’s, Kurkure join KFC in special consumer initiative

PepsiCo and KFC Bangladesh have recently joined hands to launch a special initiative to elevate consumers' snacking experience.

Customers can get one piece of Hot and Crispy Chicken worth Tk 149 for free by simply submitting an empty promo pack of Lay's Pastazz or Kurkure at any KFC counter and purchasing a chicken item, says a press release.

One customer can avail this offer a maximum of three times in a single visit. The offer is valid only for dine-in and takeaway orders till January 31, 2022 and is applicable on all Tk 10 and Tk 20 promo packs of Lay's Pastazz and Tk 10 and Tk 25 promo packs of Kurkure.

"We are thrilled to partner with KFC to bring this one-of-a-kind promotional offer…which not only intensifies consumer engagement but also enhances brand love," said Pranav Mehta, country manager of Bangladesh, Sri Lanka and Nepal at PepsiCo.

"Having footprints in six districts in Bangladesh with 26 stores, the partnership of PepsiCo and KFC Bangladesh allows us to spread the love of the finger-licking good experience to the masses," said Amit Dev Thapa, chief executive office of Transcom Foods Ltd.

"Innovation is always top of mind whether it be through offerings, partnerships, or any aspect of the KFC experience to delight customers," he said.