Prime Bank Investment, ShareTrip partner on investment-travel innovation

Prime Bank Investment PLC (PBIL) has entered into a strategic partnership agreement with ShareTrip Limited to bridge the worlds of investment and travel, making wealth management easier, smarter, and more aligned with the lifestyle goals of modern consumers.

Syed M Omar Tayub, managing director and CEO of Prime Bank Investment PLC, and Sadia Haque, co-founder and chief executive officer of ShareTrip Limited, signed the agreement in Dhaka recently, according to a press release.

Commenting on the partnership, Tayub said: "This is a meaningful step towards integrating lifestyle with wealth management. We're not just promoting investments; we're helping people travel with purpose, backed by smart financial planning."

Haque remarked: "At ShareTrip, we believe every journey begins with a dream. Through this partnership, we're encouraging our users to dream big, save smart, and travel better."

The collaboration introduces "Ticket to Invest", a campaign designed to inspire travellers to set travel goals while building wealth through PBIL's flagship product, PrimeInvest, which offers six bank-managed schemes tailored for diverse customer segments.

As part of the initiative, ShareTrip users will enjoy exclusive travel discounts, while PBIL will waive account-opening fees for eligible investors.

The campaign encourages individuals to plan their journeys with financial discipline, allowing savings to grow securely until their next adventure.

The partnership will also explore employee wellness programmes, financial literacy workshops, and seasonal campaigns to further promote regular investment practices, the release added.