Samsung unveils Neo QLED 8K TV

South Korean electronics brand Samsung has launched its top-of-the-line Neo QLED 8K TV in Bangladesh as it looks to redefine the television experience for the audience.

Available Neo QLED 8K models are in 75-inch and 85-inch, and QLED 4K models start from 55-inch to 85-inch.

The 75-inch QLED 8K model is priced at Tk 8.99 lakh and the 85-inch model Tk 13.99 lakh.

The new generation TVs were unveiled at an event at the Westin Dhaka yesterday.

The event was attended by, among others, Hwansung Woo, country manager of Samsung Bangladesh, Ruhul Alam Al Mahbub, chairman of Fair Electronics, Arshad Huq, managing director and CEO of Transcom Electronics Limited, Shahid Ahmed Abdullah, executive director of Electra International Ltd, and Quazi Ashiq-Ur Rahman, executive director of Rangs Industries.

Neo QLED 8K TV promises pristine audio and visual quality through cutting-edge technology for a marvellous cinematic experience for customers, said Samsung in a press release. 

At the event, Shahriar Bin Lutfor, head of business for consumer electronics at Samsung Bangladesh, said with the Neo QLED 8K TV, Samsung has stepped in to redefine the television experience for the audience in Bangladesh.

"With the launch, we opt to reassure our firm commitment to bringing futuristic technology and diving into the riveting zone of the crystal-clear picture and immersive sound."

The Neo QLED 8K comes with a mini LED, which is 1/40th times smaller than conventional LED, and the processor has artificial intelligence power to upscale any content to 8K in order to give a better viewing experience.

Additionally, the Neo QLED 8K TV has an infinity screen with a 99 per cent screen to body ratio. This will allow people to focus only on the screen, not on the bezel.

To get a theatre-like sound experience, Neo QLED 8K has an AI motion tracker, which automatically tracks every moving object on screen so that it delivers surrounding sound effects.

"With all these cutting-edge technologies, customers will get immersive viewing experience from this TV," the press statement said.

Samsung also introduced Crystal 4K UHD, another series under the same range. It has the dynamic crystal colour technology and the 4K processor that automatically upscales any content to 4K.

Available sizes start from 43-inch to 85-inch.