Swisscontact, Daraz in deal to support small firm growth

Swisscontact Bangladesh recently teamed up with Daraz Bangladesh under a B-Skilful Programme Phase II to promote digital marketing platforms among micro, small, and medium enterprises in leather goods, light engineering, and furniture manufacturing sectors.

Under this partnership, Daraz will educate the firms on e-commerce and assist them in setting up and maintaining digital shops in social media channels such as Facebook and Instagram, said a press release.

They will be able to establish a viable commercial relationship with Daraz, which will lead to increased growth of businesses through improved marketing practices.

Mujibul Hasan, country director of Swisscontact, Dajna Sorensen, team leader of B-Skilful Programme, Corinne Henchoz Pignani, deputy head of cooperation at the embassy of Switzerland in Bangladesh, Ameena Chowdhury, programme manager for income and economic development, AHM Hasinul Quddus Rusho, chief corporate affairs officer of Daraz Bangladesh, and Shabbir Hossain, chief commercial officer, were present.