ULAB, PR assoc hold workshop

The University of Liberal Arts Bangladesh (ULAB) and the Bangladesh Public Relations Association (BPRA) jointly organised a workshop on "PR in the Digital Era: How PR Professionals Can Transform" at the former's Dhanmondi campus in Dhaka recently.

Prof Jude William Genilo, pro vice-chancellor of ULAB, attended the workshop, where Justin Green, a global PR expert and president and CEO of Global Alliance, presented a keynote, said a press release.

Green emphasised the role of digital platforms in public relations and the prevalent significance and future of PR in various countries worldwide.

Around 80 PR professionals from different organisations attended the event.

Among others, Bazlul Haque Rana, president of BPRA, and Md Moniruzzaman Tipu, secretary general, were present.