Glow & Lovely launches sunscreen with ‘RodBlock Party’ in Cox’s Bazar

Personal care brand Glow & Lovely has launched its new Bright UV DUO Sunscreen with a beachside event in Cox's Bazar on September 8.

The event, called the "RodBlock Party", was attended by more than 50 social media influencers from across Bangladesh.

Alongside entertainment and games, participants took part in interactive sessions on the effects of UV rays, the importance of sun protection, and the correct way to apply sunscreen.

Glow & Lovely said its new sunscreen, available in SPF 30 and SPF 50, is designed to be lightweight, non-sticky and free from the "white cast" often left by similar products.

Influencers at the event noted that access to affordable and trusted sunscreen has been limited in Bangladesh, where demand is growing but many consumers rely on costly imports or counterfeit products.

The launch included nail art, fan art, and UV-light demonstrations showing how evenly the sunscreen applies to skin.

Attendees said they planned to share what they learned about sun care with their online audiences.