Jaya Ahsan reinstated as UNDP Goodwill Ambassador in Bangladesh

 Acclaimed actress and social activist Jaya Ahsan has been reinstated as the United Nations Development Programme (UNDP) Goodwill Ambassador in Bangladesh for the third time, continuing a partnership that began in 2022. She will serve in the voluntary role for the next year.

As Goodwill Ambassador, Jaya will promote the Sustainable Development Goals (SDGs), with a focus on poverty reduction, gender equality, climate action and inclusive governance.

"I feel privileged to continue this journey with UNDP," she said. "With only five years left to achieve the SDGs, the urgency has never been greater. This is a shared responsibility, and I am committed to using every platform available to inspire collective action for a better future."

UNDP Resident Representative Stefan Liller said: "We are delighted to have Jaya Ahsan return as our Goodwill Ambassador. She is not only a celebrated artist but also a powerful advocate for equity and sustainability. Her voice has helped bring the SDG message closer to citizens, and we look forward to building on this momentum together."

Jaya will continue to support UNDP in campaigns that empower communities, protect the environment and promote resilience, contributing to Bangladesh's efforts to meet the SDG targets by 2030.