ShareTrip becomes first Bangladeshi travel brand to win Superbrands award

ShareTrip has been recognised as a Superbrand for 2025–26, becoming the first travel brand in Bangladesh to achieve the honour.

Superbrand status is awarded by invitation only to brands that demonstrate excellence, reliability and strong consumer trust.

As Bangladesh's first online travel agency, ShareTrip has played a pioneering role in the industry. The company introduced AI-driven flight booking solutions to help travellers find convenient and cost-effective options. It has since expanded into lifestyle and payments services, working with local partners to develop customised solutions for consumers.

The award was announced at a gala event at Le Méridien in Dhaka, attended by industry experts.

Sadia Haque, CEO and co-founder of ShareTrip, said, "Being recognised as a Superbrand is a proud moment for ShareTrip, the travel industry, and for Bangladesh as a whole. It is not only the first recognition for the travel sector but also the first time a startup in Bangladesh has achieved this honour. This milestone reflects the trust our customers place in us and proves the potential that homegrown startups have to drive the country's growth. This recognition inspires us to continue innovating and to make travel planning simple, transparent, and enjoyable for everyone."

Organisers said the recognition underlines ShareTrip's leadership in travel technology and its commitment to innovation, consumer trust and high-quality digital services.