Starcom Bangladesh wins Creativepool 2025 Award for Samsung Galaxy S24 Ultra Campaign

Starcom Bangladesh has been internationally recognised with the Creativepool Award in the Digital Category for its campaign, "Samsung Galaxy S24 Ultra – Summaries, Just Like That!"

Part of the global Starcom network and BITOPI Group, Starcom Bangladesh is a media and communications agency known for its expertise in media planning, buying, and delivering 360° marketing solutions. The award highlights the agency's innovative work in combining technology with creative consumer engagement.

Speaking on the achievement, Managing Director Sarah Ali said: "This award is a proud moment for Bangladesh. It reflects not just our team's creativity but also our ability to use cutting-edge technology to tell powerful stories. With the Samsung Galaxy S24 Ultra campaign, we proved that Bangladesh can deliver world-class digital innovation that resonates globally."

The campaign showcased the phone's AI feature through interactive banner ads, providing users with 60-word summaries of news articles to demonstrate real-time summarization.

"The campaign was built around a simple question: Can summarizing the news capture people's interest?" said RH Shajeeb, Digital Media Director of Starcom Bangladesh. "Through this approach, we creatively highlighted the phone's unique features from a consumer perspective, showcasing its AI-powered real-time summarization and technological advancements in an engaging way."

Mohammad Ahmedun Faiez, Vice President of Starcom Bangladesh, added: "After winning multiple awards locally, we are now focusing on establishing our presence in international competitions. This is a first for us, and we look forward to achieving even more on the global stage in near future."

Creativepool is a global creative industry network that connects agencies, brands, and talent. Its annual awards celebrate excellence in advertising, design, branding, digital, sustainability, and more, with winners chosen by both expert judges and public voting.