Step Footwear signs Tawsif Mahbub and Tanjin Tisha as brand ambassadors

Step Footwear has announced actors and models Tawsif Mahbub and Tanjin Tisha as its official brand ambassadors.

The announcement was made during a grand event of the company on Saturday (September13) at the Dhaka Regency Hotel, says a press release.

Shamim Kabir, managing director of Step Footwear, signed the agreement on behalf of the company.

As part of the event, Step Footwear introduced ten new products aimed at enhancing both fashion and comfort.

During an open Q&A session, Shamim Kabir addressed questions from journalists, outlining the company's vision and future strategy.

Speaking after signing the contract, Tawsif Mahbub said, "I am truly delighted and proud to join the Step Footwear family. This leading brand in the country has always provided trendy, stylish and comfortable products. I myself have been using Step Footwear shoes since 2014. So it is a special honor for me to get the opportunity to work with this brand. I believe that our joint efforts will open the door to new styles and innovations and make every step of the consumers more unique and memorable."

Tanjin Tisha also expressed her excitement at becoming an ambassador for the brand, saying, "I am really happy to be associated as the brand ambassador of Step Footwear. This one of the most popular brands in the country has already gained the trust of consumers by combining fashion, comfort and quality. It is a matter of great pride for me to get the opportunity to work with such a unique brand. I believe that in the coming days, with our joint efforts, each product of Step Footwear will bring new inspiration and unique style experiences to consumers."

Shamim Kabir told attendees, "I am very happy to welcome everyone to today's 'Signature Event'. Step Footwear is more than just a brand—it is a symbol of fashion, comfort, and quality. Our aim is to create experiences that make every consumer's lifestyle more stylish and comfortable. We hope that our new products and innovative initiatives will open new horizons in the country's fashion industry. By consistently delivering innovation, quality, and contemporary fashion trends, we strive to elevate our customers' experience. Today's successful event marks another milestone in taking the Step Footwear brand to new heights."

The programme began with a fashion show featuring leading models and artists, showcasing Step Footwear's range of collections in an elaborate presentation.

Earlier in the day, the company held a business conference with franchisees from across the country. Senior officials discussed sales and marketing plans for the coming year, business development strategies and customer engagement priorities.