It's up to you how you shape your organisation's culture. And regular appreciation and recognition are pure magic when it comes to creating a healthy culture.

Digital marketing has become mandatory for any brand to survive, let alone grow. Advertisements and all sorts of content are expected to not only be well made, appealing and informative, but also very engaging. This need has led to the rise of creative agencies across the capital. Among the up and coming creative agencies that are increasingly making a mark in this new industry is Beatnik.

Where 49.5% of the population consists entirely of women in Bangladesh, the expected freedom and rights of women are

Leadership Summit 2016 organised by Bangladesh Brand Forum (BBF) took place on 23rd April at the Radisson Blu Water Garden Hotel Dhaka. Addressed to future leaders, the agenda of the event was 'realising potentials'.

Head of HR of Bangladesh Express Ltd. shares his insight on positive initiative and change.

In an increasingly competitive marketing landscape, a brand has to walk the fine line of maintaining consistency of its messages and cultivating ways to associate itself with different facets of life. That's why it pays to have a compelling brand power.

Creating a workplace filled with happy employees isn't as challenging as we might think. And it isn't about fatter pay checks.

No one can pack a punch like Mike Tyson, or score a satisfying goal like Maradona. They are just a few examples of experts who inspire millions by doing what they do best. But have you ever wondered whether they had started off on the same path?

An organisation's philosophy stems from its culture, mission and vision statement; it dictates almost everything—the everyday functions, ethical stance, treatment of customers and employees, the culture and so on.

Using the correct salutation is of the utmost importance and just a bit of effort can help us get rid of confusion. Find out some of the ways you can accomplish just that.

Books can be an amazing source of solitude and inspiration at the same time. As the year-end holiday season sets in, it also brings along one of the best times of the year for a bookworm to kick start a book-reading marathon.

Every year, Pantone, a company that develops colour systems for a variety of industries, pores over aesthetic trends – from new movies and technology to hot travel spots – and crowns a new shade the Colour of the Year.

People have weird pre-presentation rituals. Some sit quietly in their happy place to feel all positive and butterfly-ish, while others like to punch every wall to their right and left till their knuckles are bloody. But the most common ritual for people to get all pumped to ace that speech is to listen to music.

The prospect of moving abroad is attractive to most regardless of age or occupation. But as someone might have told you, it's not all sunshine and rainbows. Despite our preconceived notions it's important to know exactly what you're likely to face. So here are a few facts for those of you wanting to work or study abroad.

2015 saw North South University's business club host NSUers Meet Corporate Icons (NMCI) 2015. The new executive body behind the latest event joined YES! in spring 2013 as general members. Little did they know what they had had signed up for.

Illogically long commutes thanks to Dhaka traffic is nothing new for us. No matter what we do (pray, curse, voodoo), traffic jams aren't going away any time soon. Most of us moan and groan about how Dhaka has become unfit to live in, but the smart ones make use of this idle time and make it as productive as any working hour at the desk. In fact, armed with smartphones and mobile data, you need nothing more than a little willpower to make those excruciating hours worthwhile. Below are a few ways to make your time on the road more productive.

According to a 2014 report by the Economist Intelligence Unit, nearly 5 out of every 10 Bangladeshi graduates are unemployed. That's half of the five hundred thousand graduating every year in our country. While solutions like industry-university coalitions have been proposed, a major problem still persists under our very noses. Why are the local conglomerates claiming the lack of a talented workforce when the multinationals seem to have a never ending list of candidates?

A business competition is like any other tournament. Teams are given a challenge and the winners move to the next round, paving their way to the final.

What danger could we possibly put ourselves in from some good old World of Warcraft?

We take look at the top sources of funding in startups worldwide