An adman with flair
Now Amitabh is in the process of launching a strong professional film unit that can deliver the goods.
Amitabh Reza studied in BAF Shahin School and College before going to Poona University, Pune for his economics degree. When asked about how he ventured into making films, he says it was always his childhood passion and it still is.
For all latest news, follow The Daily Star's Google News channel. What sets Amitabh apart from his counterparts? For one, his ads include soulful music accompanied by meaningful lyrics, which is catchy and echoes in the minds of viewers. Not only this, he scores on the quality of picture, imaginative camera work and neat editing -- in short his ads are a total quality package.
To maintain high standards; he has to go to foreign lands for the post-production of ads and that can be quite expensive. The need of the moment, believes Amitabh, is a private sector post-production facility so that films shot in this country do not have to be sent overseas. He also emphasises that when more ads will be on celluloid, this industry will develop greatly.