Coffee and tea too!

Founded in 1963 by Herbert Hyman in California, USA, The Coffee Bean & Tea Leaf is one of the largest privately-owned, family-run coffee and tea companies in the world. On December 11, 2015, The Coffee Bean & Tea Leaf launched its flagship store in Dhaka, Bangladesh.

This is the 1029th store around the world that The Coffee Bean & Tea Leaf opened and this will be the last one this year. Operating for over 50 years, this famous brand has entered its 28th international market as it opened in Bangladesh. Popularly known as 'Coffee Bean', its operations in Bangladesh is a joint-venture between Sheba Group and Calamander Group of Singapore.

Chairman of The Coffee Bean & Tea Leaf, Bangladesh, Roman Scott, said in his welcome speech, “This is just a start of The Coffee Bean & Tea Leaf in Bangladesh. Soon we will come up with more outlets in all metro cities of this country.” 

Coffee Bean offers over 22 varieties of coffee and 20 kinds of tea. Their approach with this particular store, however, is to start with the top 20 drinks. As it is a new market, the menu has been shrunk in order to test the waters. Every 2-3 months the chain experiments and introduces new drinks and that is their plan for this store as well.

All ingredients are imported from around the world and only the milk is bought from the domestic market, and even then it is made sure that the quality is not compromised. The Coffee Bean & Tea Leaf, Bangladesh, is paying 160 percent duty on coffee and they are doing it to ensure that the coffee experience that they have successfully provided all over the world is not a miss for the people in this new market.

Mohammad  Feroz, Franchise Manager, The Coffee Bean & Tea Leaf, Asia Pacific, shared with the audience that Coffee Bean  is the proud inventor of ice blended coffee in the 1980s and before this coffee being served cold was unthinkable - all other concepts of cold coffee and frappuccino were followers of this trend.

Refreshments were served between the speeches and the guests mingled among themselves and exchanged niceties while tasting some chai latte, which is a blend of 14 unique ingredients, and also, one of their best sellers worldwide,

Asif Choudhury, Managing Director, The Coffee Bean & Tea Leaf, Bangladesh, gave the vote of thanks. He regards this initiative as an attempt to bring a piece of South California to Bangladesh. He also thanked his local team as well as the team from Malaysia for the tireless efforts that went behind in order to bring the inauguration ceremony to life.

Standing on a location as prominent as Road #117 in Gulshan, The Coffee Bean & Tea Leaf is all set to explore the Bangladesh market and woo all the coffee lovers here. Coffee Bean has put two years of planning behind introducing this outlet, so do pay them a visit to show them some love and make them feel welcome.