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Of donkeys and Bollywood stars

19 October 2006, 18:00 PM
LIFESTYLE
Be it a modern city or rural countryside, Bollywood sells equally well everywhere. The most interesting example that we heard of recently is use of filmstars' names to sell donkeys on sale at the on-going annual animal fair at the Dewa Sharief Mela near Lucknow. Aishwarya, Rani, Juhi, Preity, Priyanka, Aamir, Salman, Jackie, Shah Rukh, Kangana and the list goes on. And naming the donkeys after the stars has boosted the sales of the animals and added colour to the fair.

This year "Rani" was sold at the price of Rs. 25, 000. She is short and fair. In fact, the buyer of the donkey feels that she is very good looking and his children will love her. "Rani's" sibling named "Aishwarya" however was purchased by a businessman from Haryana. The highest price this year was paid for "Shah Rukh" who fetched Rs. 35, 000. On the other hand, Rakhi Sawant went for Rs. 18,000. This fair is a 103-year-old tradition and now it has become a star studded affair. The bigger the name of the star after which the donkey is named, the higher the price of the animal.

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