BBC audience research project
It is encouraging to learn that the BBC world Service Trust and BBC Bengali Service are going to launch an audience research project in Bangladesh involving a series of radio debates and programmes addressing governance issues. The project will conduct two national public surveys, a qualitative impact study with the project's audience members and press monitoring.
Audience research is an important aid for developing an I-E-C (information-education-communication) strategy. I think audience research projects on agricultural and family planning programmes should also be undertaken in our country.
I wish the BBC audience research project all success.
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