Djuice

Djuice is definitely talking to the young at heart, to young adults who are open to new ideas and who consider themselves as global people. They really do not have a problem in writing Bengali as it is being used in the language of Djuice because that actually happen to be the language of SMS. Words such as Kothin Vabh, Gejano, Pechal were not invented a month back by Djuice. On the contrary, they have been used to communicate to the youth.

If these words were merely created, there would never have been a buzz; rather these words are a reflection of our popular youth culture. So if the reality is Kothin, and Pechal and Ajaira, that is what it is reflecting. And furthermore, let me add by saying that it is not an affront to our language. These are hardly slang words, if English can get away by using "Yo" and "Wass up", why can't we find its equivalent in Bangla? Djuice is not abusing or distorting the works of Jibananda Das or Nazrul Islam, it is only talking in a language that the youth understands and talks in.

Now please do not start off thinking that the youth of today are disconnected, immoral upstarts who do not know about their culture and heritage. The youth of Bangladesh, like in many countries, are very global and at the same time well connected to their roots.

About the Idols..... let me just say that there were thousands of people who were sending SMS to India for the Idol of their choice. The Idols were and still are the hottest thing around. Is it any wonder that Close Up has launched a competition of the same type? The sensation that Djuice created is because the Idols are a sensation among the youth of Bangladesh. And hey, please let us not deny the fact that Hindi songs are in. We all dance, sing to it with aplomb and yet choose to sit in our high chairs and gravely worry about the distortion of culture!!!