Djuice and Bangla
Over the past few months djuice, a phone package specially made for youngsters, has been using peculiar phrases in its advertising campaign. Phrases like "fao gejano", 'jotil prem', 'poora tashki' etc are visible on billboards all around the town. Although they are meant to be "cool", I think they are exposing the young generation to a wrong form of Bengali, and encouraging them to talk in that manner. Moreover, being an old prepaid
subscriber of GP for so many years, I feel discriminated when djuice customers are given special opportunities exclusively. For example, a cyber game competition will be held next month and to enter that we need to pass in a quiz that only djuice subscribers have access to.
In the face of competition in the mobile phone sector, GP is only focusing on giving value to these new customers, and the millions of old customers are not valued.
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