djuice and Bangla

By Rizwan Shamim Ramna, Dhaka
18 August 2005, 18:00 PM
Mr. Irfan and friends reacted to my letter. I understand that Bangla has survived through eons, however, my point is that the djuice billboards expose and encourage youngsters to use words like "fao" and "tashki", which I think is wrong. It's all right and normal to talk informally when friends are around but encouragement from huge advertisements focusing on such words is indecent. When you're looking at a nation, growing up children, they might take these for granted. I am talking about the intellectual growth of young people. Mr. Irfan claims that the phrases being used are 'very Bangla' and says, "We young people use it".

Who is he trying to represent? I'm thinking about the masses not a segment.

He even declares that every word being used is from our mother tongue and is Bangla; how would he describe "hebby chalu"? People being or acting 'cool' is not irksome to me; however, the fact that these phrases are meant to be 'cool' is disapproving. Mr.

Irfan adds, "We are such hypocrites; we don't mind using 'yo' and 'dude' ". Not all of us are hypocrites. In fact 'wannabes' say 'yo'.

I am A level student and happen to be junior to the writer, he misinterprets that I have an ire that students are being benefited from djuice! A brand will obviously give benefits to its customers and companies worldwide launch similar packages. I just expressed the feeling of discrimination after learning that only djuice customers can represent Bangladesh in the World Cyber Games event. I believe the millions of Easy prepaid customers should also be valued. Mr Irfans letter ends with "We are well aware of our mother and her tongue, he/(me) needs to clear his confusion". Mr. Irfan and his friends are DU students, are such narrow thoughts expectable from them?