'Djuice dunia'
Grameen Phone, the biggest and leading cell phone company in Bangladesh, has recently introduced a new package 'djuice'. The package 'djuice' has designed its marketing policy targeting the large teenage population of Bangladesh with lucrative privileged services.
I personally appreciate GP for its earnestness to offer its services for the highly valued consumers, but the language being used in the ads leaves a lot to be desired.
Whenever we are stuck with the words like Jotil Mood, Kothin Vaab etc.-- it seems that a deviation from standard language has already occurred, which will not only affect the language, but also the long preserved Bengali heritage and the society itself.
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