Exporting Hilsha

Last year, Bangladesh set up an impressive stall and more or less sixty Bangladeshi exporters and buying agents participated in it. Only lobsters and shrimps were displayed in Bangladesh stalls. But I think among hundreds of different Bangladeshi fishes, we can create an international demand for Hilsha. Hilsha is a nice fish with very good flavour and taste. However, Hilsha is a bony fish, which may be difficult to sell to the Europeans. But if processed properly, it may not be impossible for this beautiful and delicious fish to become a favourite to the Europeans.

I have an idea in this regard. If semi-cooked smoked Hilsha is exported in appropriate packing, an easy market for Hilsha can be created through retail chain stores such as GB, Carrefour, Delhaize, Aldi and Colruyet. The packing should be transparent so that the smoked Hilsha is visible to the buyer. Attractive packing and detailed instruction on the packet will help sell the fish.