Poor TV commercials

- Pretty faces and body movements do not sell a product. Give Information about the product. How is it different from others? Why should we buy it? This difference is basic or marginal? Updates are hoax (now fluoride toothpastes are out; herbals are in).

- Do not use adjectives (self-praise); let the consumers judge.

- Display the brand name of the product in one corner of the screen all the time. Frequently the name in print is shown long after the verbal publicity. Too many chara (jingles). The spoken name brand cannot be deciphered most of the time due to ambient noise level (in the drawing room) and differences in pronunciation. Show the packet and the name, so that the buyer can recognize it in the shop! In some commercials the name brand is shown for less than a second-no time to read! Where these copy writers were trained? I remember, long ago, one American advertisement (in a magazine) mentioned in small type face that the model (beautiful young lady) shown was not for sale!

- Most of the products have no seals for protection against imitation and fake products. The MRP is missing in many products. The country of origin is suppressed frequently; and local assembly or packing is not directly mentioned (for example, reconditioned freezes and motor vehicles). Why this hide and seek chalaki? (For example, the hawker says the apples are from Australia. Then on questioning, he admits the seeds came from a foreign country. When, he does not know--several years earlier. Apples are never grown in Bangladesh!). Be transparent--all buyers are not duffers.

- The manager who approves an advertisement should have basic knowledge of the advertising concepts. They have to be trained, for which the management is responsible!).

There are other points, but this short letter is not a tutorial.