R&D lacking in cottage industries

Example: the handloom bedsheets look colourful, but the artists who designed or approved the same do not seem to be aware of the psychological atmosphere needed in a bedroom for sleeping, that is, quiet relaxation. Exciting and bold primary colours and patterns are used, for encourage excitement. The bedsheet is not in tune with the sleeping mode of the sleeper!

Some designs have to remain quietly in the background. It is like the effect of bright strong lighting (for drawing room, functions, parties, and front stage activities); in contrast to quiet indirect lighting for relaxation, for creating the proper mood, as required for the occasion. This is also evident in the strong moving background of BTV stages. The point is the analysis of the path of the eye movements of the viewers: watch the performer artist or the background? Why this distraction?

We have to differentiate between additive art (watch a painting behind a cycle rickshaw) and subtractive art. One example of the latter is Zen art, where the viewer interactively joins in completing the picture deliberately left partly incomplete by the artist.

In make-up, and the use of cosmetics by individuals, the same principle comes into play. Supplement or complement natural beauty? The less artificiality, the better. Same in good writing: the economy of style. Materialism is an addictive weakness, difficult to contain. The philosophy of unobtrusive style is a difficult art and/or culture.

This is a vast subject, which cannot be the covered in a short note to the editor. It is hoped the cue would be picked by the project planners, for saving time, money, and encouraging the right aesthetic culture.