Sheba Telecom

By Rajiv Siddique, On e-mail
25 October 2003, 18:00 PM
Bangladesh is a poor country but still there is demand for mobile phone in the country. And a large portion of the population use mobile phones. Sheba telecom is one of the mobile companies which offers a very cheap rate and that is very tempting. But the service they provide is really bad. I should say so bad that anyone can't even think of. One of my relatives was admitted to Gastro Liver Clinic in Green Road. And I went to see him. As soon as I entered the clinic my mobile indicated no frequency. I was expecting some important calls but I failed to receive them. Even after having a mobile connection of Sheba Telecom I had to borrow a mobile from an stranger in the clinic who had an Aktel connection and made the calls. So, what is the use of having a mobile if a person cannot use it in case of emergencies.

Now a days they give advertisements on the streets saying have Voice Mail Service whereas the customers of Sheba does not even know about it. (I have seen these advertisements at Rifles Square and Gulshan 2). Grameen Phone, City Cell and Aktel users can send messages to all parts of the world but Sheba Telecom users cannot. Therefore what is the use of having sms service in Sheba Telecom. This is because I hardly know any relative or any other friend having Sheba Mobile connection. So, my question is why doesn't Sheba Telecom improve their network and any other services? Without satisfying the demand of the customers they already have, they are going for more customers and they are introducing new packages like Valentines Day, FIFA World Cup, Bangla New Year and so on.

In their advertisement, or you may say logo, they have written "Sheba Telecom", "Simply Better"; but I would say that they should change it and say something else. After all, your advertisements and service quality should not contradict! Or should they?