Tourism

As Mr. Leeuwen rightly points out, it is necessary to advertise Bangladesh where tourists are most likely and frequently to see and hear about it. Read any good travel literature or information on the net on popular destinations and you will find everything you need to know in terms of safety, travel routes, fares, accommodation, currency exchange, the weather, festivals, events, sightseeing and so on.

Now the question is whether tourism is in fact seen by the private sector and the Bangladesh government as a development priority and foreign exchange earner on par with say, the garments export industry, or if it inspires the same interest as our growing pride in cricket.

Some countries, especially in our region and in Southeast Asia, continue to reap the benefits of tourism with far less than what Bangladesh has to offer in terms of natural and historical attractions; articles in our local dailies and magazines highlight these destinations more than those within the country the key eye-opener being information , readily available, relevant and widely circulated. The market for domestic holidaymakers and tourists should also be explored and organised.

But what are we doing to promote Bangladesh's image as a tourist destination abroad? Shouldn't it require more conscious effort on our part? I say this despite the concern for safety or security that weigh on the minds of tour operators and tourists alike from Cairo to Bali. Although holidaying itself has become a threat, it will not stop the number of tourists in need of recharging their spirits and minds forever. And increased security measures everywhere have not hindered the desire of people to travel, whether by necessity or choice. I would urge travel agents and tour operators to make up to date, relevant, accurate and interesting information through various channels available in readable English (and other international languages) for prospective customers and not wait for people to discover Bangladesh on their own. They should also look into recruiting people to act as hosts, tour guides and interpreters at home and explore agencies abroad which will promote Bangladesh. As a widely travelled individual myself, I would be happy to assist with ideas and suggestions.

A word of caution, though: Let's deliver on what we promise, and neither inflate or deflate expectations.