Feel it or not, fall is here. And with the new season, TAAGA is here with its fresh tie-and-dye prints and snazzy designs. Keeping the hide-and-seek mood of the sun and clouds in mind, the brand’s collection is both summer-friendly and easy on the eyes, a perfect amalgamation of comfort and joyfully creative style. Dyes have been an indispensable part of TAAGA for as long as one can remember and the brand has routinely played it up with colours, prints and cuts that are experimental, playful and bold in equal measure. This time around, the creative minds behind the lively brand have worked with refreshing festive, vibrant, and soothing colours and patterns at the core of the TAAGA fall offering, in cuts that are both simple and unconventional.

Aarong, Bangladesh's premiere lifestyle retailer, recently launched an exclusive app at a special event in the presence of media and 'My

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