Adidas

Messi nominates Yamal and 9 others to wear his latest Adidas boot

Drenched in vibrant pink and turquoise, the boots are inspired by the pulsating energy of Miami, Messi’s new home on the pitch.
18 April 2025, 06:14 AM

As Nike struggles, Adidas must surf Samba wave with caution

In a bid to attract shoppers who want to buy into the trend but still want to feel unique, Adidas has kept churning out new colourways for the Samba, Gazelle and Spezial, with some models featuring tongues like football boots, and contrast stripes in new materials like velvet.
8 October 2024, 05:28 AM

DBL to open Adidas outlet in Dhaka

DBL Lifestyles, a concern of DBL Group, is going to launch an outlet of German sportswear and footwear giant Adidas in Dhaka, offering a range of shoes, sportswear and accessories, to attract the growing affluent class.
5 May 2024, 18:00 PM

Berlin says German FA lacks 'patriotism' for dropping Adidas

The German national football team's decision to drop Adidas as its kit supplier sparked dismay in Berlin on Friday, with the economy minister blasting the switch to US sportswear giant Nike for its lack of "patriotism".
22 March 2024, 16:57 PM

Adidas posts first loss in 30 years and warns on US

German sportswear giant Adidas posted its first annual loss in more than 30 years on Wednesday and warned sales in North America would fall again as sportswear retailers in the US struggle with high inventories
14 March 2024, 06:50 AM

Adidas to become new kit sponsor of Indian cricket team

German sportswear giant Adidas would become the new kit sponsor of the Indian national team said the Indian cricket board (BCCI) on Monday.
22 May 2023, 06:44 AM

Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs

Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said on Friday, and plans to donate some of the proceeds to organisations fighting antisemitism and racism.
20 May 2023, 09:58 AM

Shares of Nike and Adidas could score at the World Cup

As 32 teams compete for the World Cup in Qatar, Adidas and Nike also hope their shares can score.
25 November 2022, 17:15 PM

Kanye confirms that he will be running for president in 2024

Controversial American rapper-businessman Kanye West has confirmed he is running to be president of the United States in 2024, with the help of alt-right figure Milo Yiannopoulos.
23 November 2022, 13:04 PM

I hope Puma don't make condoms, says Shaqiri

Switzerland's Stoke City winger Xherdan Shaqiri said he hoped the country's shirt manufacturer Puma "doesn't make condoms" after several Swiss players ended their Euro 2016 match with France with shredded jerseys.
20 June 2016, 14:12 PM

Lionel Messi tax fraud trial opens in Spain

The trial of Argentina and Barcelona footballer Lionel Messi on tax fraud charges is due to start in Spain.
31 May 2016, 09:38 AM

Chelsea end Adidas kit deal

Chelsea end their sponsorship deal with Adidas six years early in order to enter a new contract with a rival kit manufacturer, the German sportswear giant announced on Wednesday.
12 May 2016, 18:00 PM

Qatar 2022: 'Forced labour' at World Cup stadium

Rights group Amnesty International has accused Qatar of using forced labour at a flagship World Cup 2022 stadium.
31 March 2016, 03:22 AM

Fifa admits scandal deters new sponsors

Fifa admits that the corruption scandal is putting off new World Cup sponsors and plans to hold a summit with existing backers in August.
24 July 2015, 15:50 PM

Manchester United is 'most valuable football brand'

Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.
8 June 2015, 13:29 PM

Fifa election: Sepp Blatter and Prince Ali battle for power

While Fifa continues to reel from "a storm" of damaging corruption allegations, 209 member associations will decide on Friday whether to give Sepp Blatter a fifth term as president.
28 May 2015, 10:05 AM

David Beckham earned 50.8 mn pounds in 2014

David Beckham earned 50.8 million pounds last year, after multiple endorsement deals with brands like H&M and Adidas. It's reportedly more than what he used to earn when he played for his country.
17 March 2015, 08:19 AM