Major Chinese e-commerce platforms are offering steep discounts on Apple's iPhone 16 series, with cuts reaching 2,530 yuan ($351) on premium models, according to a recent Reuters report.

Apple is reportedly preparing to raise the prices of its upcoming iPhone models set for release this autumn, according to a recent report by The Wall Street Journal.

Apple could split its iPhone 18 lineup across two different launch windows, with Pro models arriving in late 2026 and standard versions following in early 2027, according to analyst Ming-Chi Kuo and a report from The Information. This would mark a major shift from Apple’s traditional fall-only release cycle.

Apple is speeding up plans to shift iPhone production from China to India, aiming to make most iPhones sold in the US in Indian factories by late 2026, according to a recent report by Reuters. The move comes as Apple tries to avoid possible higher US tariffs on Chinese-made goods, a source told Reuters.

Global smartphone shipments rose modestly by 1.5 percent year-over-year (YoY) in the first quarter of 2025, reaching 304.9 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker published on April 14.

Apple has transported approximately 1.5 million iPhones from India to the United States via chartered cargo flights in recent months, according to a recent Reuters report. The tech giant's logistical push comes as it seeks to avoid steep tariffs imposed by the Trump administration on Chinese imports, with India offering a more favourable trade alternative.

Apple is considering increasing iPhone assembly in Brazil to reduce the impact of new US tariffs on Chinese imports, according to a recent report by Apple-centric news platform 9to5Mac. US President Donald Trump recently announced steep tariffs on goods from several countries, including a 34% levy on Chinese products—a major concern for Apple, which manufactures most of its devices in China.

Apple is reportedly developing new Apple Watch models with built-in cameras, aiming to introduce advanced AI capabilities like Visual Intelligence by 2027, according to Bloomberg’s Apple analyst Mark Gurman.

Apple TV+ is incurring losses of over $1 billion a year to its parent company despite its recent shows like "Severance" being huge successes.

A new set of iPhone 17 prototype dummies has surfaced in a leak from Sonny Dickson, a source known for reliably sharing non-functional iPhone models used by case and accessory manufacturers to prepare for upcoming releases.

Apple is preparing to introduce live translation capabilities to its AirPods, according to a recent report by Bloomberg. 

Apple has unveiled an updated MacBook Air lineup featuring its new M4 chip, a redesigned colour option, and a reduced starting price of $999 ($899 for education) - costing $100 less than before.

Apple is rushing to fix an iPhone bug that causes its dictation tool to briefly suggest 'Trump' when users say the word 'racist', according to reports from The Guardian and The New York Times. The glitch, which sparked accusations of political bias, went viral this week after a TikTok user demonstrated the error – filming their screen as the speech-to-text feature flickered between “racist” and “Trump” mid-transcription.

Apple has unveiled ambitious plans to invest $500 billion in the United States over the next four years, which includes building a state-of-the-art factory in Texas for artificial intelligence (AI) servers and creating 20,000 new research and development jobs nationwide, as per a recent report by Reuters.

The iPhone 16e will be powered by the A18 chip used in more expensive models launched in September 2024

Apple may be considering introducing ads to its Maps app, according to a report by Apple analyst Mark Gurman of Bloomberg News.

Apple has chosen Alibaba as its artificial intelligence (AI) partner in China, marking a strategic move to regain lost ground in the world’s largest smartphone market. Alibaba Group Chairman Joe Tsai confirmed the collaboration on Thursday at the World Governments Summit in Dubai, as per reports by The Information and Reuters.

Apple could unveil a new iPhone SE as early as tomorrow, February 11, according to a report by Apple analyst Mark Gurman of Bloomberg News. 

Apple has announced its best-ever quarterly performance, with a record revenue of $124.3 billion for the first quarter of fiscal 2025. A key highlight of the quarter is Apple’s expanding ecosystem, now boasting over 2.35 billion active devices worldwide.

Apple has lost its position as China's leading smartphone seller in 2024, with Vivo and Huawei overtaking the iPhone maker, according to data from research firm Canalys, states a recent Reuters report.