Snap Inc., the company behind the social media app Snapchat, has revealed plans to launch its newest augmented reality (AR) glasses, called Specs, in 2026. The announcement was made at the Augmented World Expo 2025, marking the company's latest attempt to establish itself in the wearable AR market after mixed results with previous iterations of its 'Spectacles' line.

From scanning QR codes to using Snapchat filters, Augmented Reality (AR) is already a part of our lives without us truly realising it. As businesses across the globe are leveraging AR to provide novel user experiences, Bangladesh, too, is stepping into this new frontier.