The month of October offers the opportunity to commemorate the fight against breast cancer.

October marks Breast Cancer Awareness Month. The significance of this month varies from person to person — for some, the pink ribbon is a memory of a disease that changed their lives, while for others, it is an opportunity to rally behind almost two million women who get cancer diagnoses annually throughout the globe.

Many people think of pink as the hue that represents femininity. When a woman wears her pink heart on sleeve proudly, her struggles and triumphs may inspire countless others. Such is the story of Nuzhat Tarannum Tishna, founder of TishCAN, a charitable organisation for breast cancer, and a breast cancer survivor herself.

The month of October and pink ribbons displayed almost everywhere brings a certain sense of apprehension amongst people who have loved ones suffering from breast cancer. Yet, with all the discomfort associated with the universal advertisements, there’s a major encouraging side to it — people become more conscious about early screening and medical procedures that can prevent cancer from taking root in the first place.