October marks Breast Cancer Awareness Month. The significance of this month varies from person to person — for some, the pink ribbon is a memory of a disease that changed their lives, while for others, it is an opportunity to rally behind almost two million women who get cancer diagnoses annually throughout the globe.

The month of October and pink ribbons displayed almost everywhere brings a certain sense of apprehension amongst people who have loved ones suffering from breast cancer. Yet, with all the discomfort associated with the universal advertisements, there’s a major encouraging side to it — people become more conscious about early screening and medical procedures that can prevent cancer from taking root in the first place.

A cheap and safe drug could help half of women with breast cancer to live longer, scientists suggest.