. To battle cancer and the fear it brings with the name, World Cancer Day is observed every year on the 4 February.

Cardiovascular Disease (CVD) remains the leading cause of mortality among middle aged adults globally, accounting for 40% of all deaths, but this is no longer the case in high-income countries (HIC), where cancer is now responsible for twice as many deaths as CVD, according to a new report from the PURE study published in The Lancet.