In early 2024, local OTT platforms saw the emergence of several noteworthy productions, marking a shift in entertainment consumption trends. Viewers prefer the flexibility these platforms offer, allowing them to choose content according to their preferences without any constraints. If a particular content doesn't resonate, viewers swiftly move on to explore other options. Conversely, if they find something they enjoy, they readily subscribe to the platform to access it.

What sets OTT platforms apart is the flexibility they offer, allowing users to enjoy a customised watching experience on a range of devices. Unlike cable TV, which relies on a television set, OTT platforms provide the freedom to access content through smartphones, gaming consoles, laptops, and smart TVs. This flexibility has positioned OTT platforms as the go-to option for today's discerning audience.