On Tuesday morning, the ad disappeared from Coca-Cola’s YouTube channel, prompting speculation that the company had taken it down in response to the backlash. However, the ad was back online by the evening, with a disabled comment section to prevent further negative feedback.

The advertisement featured the "Bachelor Point" famed actors Saraf Ahmed Zibon and Shimul Sharma, along with Abdullah Al Sento, among others. actor and filmmaker Zibon directed the advertisement, which led to massive trolling and criticism of him on social media.

In response to the backlash, actor Shimul Sharma, who starred in the advertisement, took to social media to issue a heartfelt apology. Sharma expressed, "I, Shimul Sharma, have not yet become an actor worthy of recognition because I still lack the dedication and foresight necessary to be a true actor. I am only trying. This is why my work, done without understanding, has hurt my audience, my family, and the people of my country. In the future, I will ensure that any work I undertake respects our country's values, human rights, and people's sentiments.”

A new advertisement by Coca-Cola Bangladesh added fuel to the fire of this movement.

Coca-Cola's botched ad campaign highlights the pitfalls of crisis communication.

The High Court issues a rule asking why action should not be taken against Coca-Cola for using “indecent and distorted words” in their advertisements.