Industry leaders weigh in on Digital Marketing’s evolution

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual profession encompasses a wide range of job descriptions that may surprise someone unaware. So, let’s take a look at what a ‘digital marketer’ does and what this currently trending profession entails.

While digital marketing is a fulfilling and fun career route, it has its fair share of challenges.

Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.

In the last decade, digital marketing has become one of the primary marketing strategies for businesses. And digital marketing trends in 2023 evolve almost every month. It might seem a little bit overwhelming at first glance, but there are a handful of digital marketing trends in 2023 that have the potential to boost your business on digital platforms.

In a major setback to businesses in Bangladesh, Facebook's ad agency, Httpool, has announced the temporary unavailability of its services and limited availability of ad space on the Meta platform.

As the global economy is threatened by recession, RMG makers will have to come up with strategies to deal.

Arefin Sowrob is a digital entrepreneur, who while working in the IT sector, initiated the Creative Digital Bangladesh, an IT company which provides multiple tech services from web design to digital marketing. Starting from scratch only a few years ago, today Sowrob’s company hires about 150 employees in his organisation. At present, when Sylhet and Kurigram are under the grip of severe floods, Arefin Sowrob has taken steps to stand by the flood victims with his team from Creative Digital Bangladesh.

Speakers at a roundtable call upon the authorities concerned to establish equality in the country’s digital marketing ecosystem.

Regardless of the current generation's various woes, no one can deny that we are a privileged generation. What we have in the palm of our hands today is more information than our ancestors could gather in their entire lifetimes. If we don't utilise our privileges to their fullest, or are not given the opportunity to do so, we are wasting precious opportunities that previous generations would kill to have.

Companies in Bangladesh are spending nearly Tk 1,000 crore every year on digital marketing on Facebook and Google to reach their target audience.

Mobimedia, a Southeast Asian regional mobile and tech company announced today its services and solutions are now currently available in Bangladesh.