Many customers associate marketing with manipulation, deceit, and spamming.

Regardless of the current generation's various woes, no one can deny that we are a privileged generation. What we have in the palm of our hands today is more information than our ancestors could gather in their entire lifetimes. If we don't utilise our privileges to their fullest, or are not given the opportunity to do so, we are wasting precious opportunities that previous generations would kill to have.