IMAX, an acronym for 'Maximum Image', encompasses a unique ecosystem of specialised cameras, film rolls, theatres, and projectors. Together, they aim to offer an almost 'out-of-body' immersion in film viewing, if fan testimonials are to be believed. In comparison to the standard film screens in Cineplex theatres across Bangladesh, IMAX screens provide 26% more viewing space due to their taller dimensions. Furthermore, IMAX theatres utilise dual projectors to enhance luminance, allowing, as director Christopher Nolan puts it, the screen to "disappear".

Early ticket sales for December's "Star Wars: The Force Awakens" broke IMAX records with more than $6.5 million for US screenings, the theatre chain said on Tuesday, while the trailer delivered a boost for ESPN's Monday Night Football.