Apple’s next big product launching event is set to begin at the Apple headquarters in Cupertino, California, at 11 p.m. Bangladesh time on September 9.

Tomorrow's Apple event, titled 'Awe Dropping', is expected to introduce the new iPhone 17 series, alongside possible updates to the Apple Watch and AirPods. Here is a brief rundown on the main things you should expect, based on current industry rumours and speculations.

A new video regarding iPhone leaks posted online by a well-known leaker, known by the handle MajinBu, claims to show a dummy unit of the upcoming iPhone 17 Air, a device that, if the footage is authentic, could represent a significant design shift for Apple.

OpenAI has struck a deal to acquire io Products, the hardware startup founded by former Apple design chief Jony Ive, in a transaction valued at $6.5 billion, as per a recent report by Reuters. Additionally, OpenAI will bring Ive on board to lead design and creative development of new devices tailored for the AI era, according to OpenAI's official website.

U.S. President Donald Trump has expressed concern over Apple’s growing iPhone production footprint in India, telling Apple CEO Tim Cook that he opposes further expansion of manufacturing operations outside the United States.

Apple is reportedly preparing to raise the prices of its upcoming iPhone models set for release this autumn, according to a recent report by The Wall Street Journal.

Apple could split its iPhone 18 lineup across two different launch windows, with Pro models arriving in late 2026 and standard versions following in early 2027, according to analyst Ming-Chi Kuo and a report from The Information. This would mark a major shift from Apple’s traditional fall-only release cycle.

Apple has transported approximately 1.5 million iPhones from India to the United States via chartered cargo flights in recent months, according to a recent Reuters report. The tech giant's logistical push comes as it seeks to avoid steep tariffs imposed by the Trump administration on Chinese imports, with India offering a more favourable trade alternative.

Apple is considering increasing iPhone assembly in Brazil to reduce the impact of new US tariffs on Chinese imports, according to a recent report by Apple-centric news platform 9to5Mac. US President Donald Trump recently announced steep tariffs on goods from several countries, including a 34% levy on Chinese products—a major concern for Apple, which manufactures most of its devices in China.

Apple is rushing to fix an iPhone bug that causes its dictation tool to briefly suggest 'Trump' when users say the word 'racist', according to reports from The Guardian and The New York Times. The glitch, which sparked accusations of political bias, went viral this week after a TikTok user demonstrated the error – filming their screen as the speech-to-text feature flickered between “racist” and “Trump” mid-transcription.

Apple has chosen Alibaba as its artificial intelligence (AI) partner in China, marking a strategic move to regain lost ground in the world’s largest smartphone market. Alibaba Group Chairman Joe Tsai confirmed the collaboration on Thursday at the World Governments Summit in Dubai, as per reports by The Information and Reuters.

Apple could unveil a new iPhone SE as early as tomorrow, February 11, according to a report by Apple analyst Mark Gurman of Bloomberg News. 

Apple is reportedly planning to launch its thinnest iPhone to date, the iPhone 17 Air, which is expected to be approximately 2 millimetres thinner than current models. A recent report by Apple analyst Mark Gurman from Bloomberg News suggests the device will debut at Apple’s upcoming September 2025 event.

Apple is offering discounts of up to 500 yuan ($68.50) on its latest iPhone models in China as part of a rare four-day promotion.

Apple is planning to debut its first in-house cellular modem chips, a device that connects phones to mobile data networks, next year in a step towards replacing Qualcomm as its supplier, according to a recent report by Bloomberg News.

Tata will hold 60 percent and run daily operations under the joint venture, while Pegatron will hold the rest and provide technical support

The tech giant saw quarterly revenue of $94.9 billion in the three months ending September 28

Apple has just rolled out their latest operating system iOS 18, and it is packed with new features that aim to give iPhone users more control, customisation, and functionality. Here is a quick breakdown of the key features of iOS 18.

Why do so many people choose iPhones over Androids?

SoftBank-owned Arm's most recent V9 chip design was used in the development of the latest iPhone, which features the A18 chip and is scheduled to be introduced at Apple's upcoming iPhone 16 event later on September 9, 2024, at 11 PM Bangladesh time, according to a report by the Financial Times.