Apple's shares reached a record high on Monday, bringing the company closer to a $4 trillion market valuation following strong early sales data for its latest iPhone models, as per a recent report by Reuters.

The line-up includes the iPhone 17, iPhone Air, and iPhone 17 Pro models

Every September, Apple asks us to upgrade. And every September, we wonder whether the shiny new iPhone is worth stretching our wallets again, or if last year’s model is still good enough. How much better is the iPhone 17 compared to last year’s iPhone 16? And if you are already thinking of spending big, how does it hold up against Android’s superpowers?

Apple’s September 2025 event titled “Awe Dropping”, delivered a range of new devices and software, including the iPhone 17 series, updates to earbuds and watches, and a new version of its Final Cut Camera app.

Apple has introduced the iPhone 17 Air, the thinnest iPhone it has ever made, describing it as a combination of lightweight design and professional-level performance. The device was unveiled on September 9 at the company’s headquarters in California.

Apple has unveiled the iPhone 17, introducing a series of hardware upgrades and design refinements while keeping the familiar look of its predecessor. The new device was announced on September 9 at the company’s headquarters in California.

Apple’s next big product launching event is set to begin at the Apple headquarters in Cupertino, California, at 11 p.m. Bangladesh time on September 9.

Tomorrow's Apple event, titled 'Awe Dropping', is expected to introduce the new iPhone 17 series, alongside possible updates to the Apple Watch and AirPods. Here is a brief rundown on the main things you should expect, based on current industry rumours and speculations.

Apple is widely anticipated to unveil its iPhone 17 lineup on Tuesday, September 9, at an event dubbed ‘Awe Dropping’, according to numerous reports and industry rumours. While the company has not yet made any official announcements, rumours suggest the new range will include the standard iPhone 17, a radically redesigned iPhone 17 Air, and the high-end iPhone 17 Pro models.

A new set of iPhone 17 prototype dummies has surfaced in a leak from Sonny Dickson, a source known for reliably sharing non-functional iPhone models used by case and accessory manufacturers to prepare for upcoming releases.