BLACKPINK's Jennie has now ventured into the realm of personal labels. The singer has finally unveiled her much-awaited debut with a label named OA. This development follows closely on the heels of the K-pop group's recent renewal of their exclusive contract with YG Entertainment. Despite this, uncertainties persist regarding the details of their individual contracts.

Blackpink, the renowned K-pop girl group, has reaffirmed its international acclaim with yet another remarkable achievement on YouTube. On December 4, the music video for “Kill This Love” surpassed 1.9 billion views, marking it the second K-pop group music video and the third overall in the K-pop genre to reach such a significant landmark.