While digital marketing is a fulfilling and fun career route, it has its fair share of challenges.

Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.

Many customers associate marketing with manipulation, deceit, and spamming.

Selling beauty products is similar to Bangladeshi parents dealing with their daughter’s marriage.

Curating a personal brand is essential for standing out from the crowd.

Do they speak the market's language? Or just talk to them for the sake of talking?

“All PR is good PR” – is not a motto anyone should champion

Stephen Filotas, Group Head of Route-to-Market and Customer Management, has spent what he calls “15 very short years” at British American Tobacco (BAT). He shares the biggest lessons he's learned over the years with Next Step during his visit to Bangladesh.

Half-naked models, dressed as Spartan warriors similar to the action-fantasy film "300" are subdued by Beijing police while taking part in a marketing stunt,