Taking things a step further, YouTube personality MrBeast aka Jimmy Donaldson has challenged the CEO of Indian music label T-Series to a match. On May 16, MrBeast posted on X (formerly Twitter), expressing his desire to see the T-Series boss in a boxing ring.

The immensely popular YouTube star has inked a deal with Amazon MGM Studios for his inaugural traditional TV series. Titled "Beast Games", and described as "the biggest reality competition series in television history." This project, based on his YouTube show, will involve 1,000 contestants vying for a USD 5 million cash payout, marking the largest single prize in the history of television and streaming.