Sharmin Segal’s depiction of Alamzeb in Sanjay Leela Bhansali’s web-series "Heermandi: The Diamond Bazaar" stirred up a hornet's nest of online debates, with many harshly criticising the actress for her “wooden expressions” and “poor” performance. She was also accused of being “rude” in interviews and branded as a “nepo kid” for being related to Bhansali, her uncle.